Creation and development of characters for the brand EQUIPE MULTI APP - app designed to facilitate communication between patient and doctors, nutritionists, nurses, psychologists and pharmacists.
On this platform, it was essential to humanize the contact between these two groups, especially from the patient's point of view. Charismatic characters were created and intended to warm up this contact, sometimes cold and distant, thus stimulating participation and facilitating the exchange of results.
These professionals were thought of as the heroes of today, each with their own special power for the betterment of the community. The nutritionist brings her healthy food, the doctor the skills, the nurse the care, the psychologist the empathy and the pharmacist the formulas.
On this platform, it was essential to humanize the contact between these two groups, especially from the patient's point of view. Charismatic characters were created and intended to warm up this contact, sometimes cold and distant, thus stimulating participation and facilitating the exchange of results.
These professionals were thought of as the heroes of today, each with their own special power for the betterment of the community. The nutritionist brings her healthy food, the doctor the skills, the nurse the care, the psychologist the empathy and the pharmacist the formulas.
